PR

Public relations is work aimed at formation of public opinion, establishment and management of companies reputation, that is development of the most favorable positive image of the company in the face of its target audience, which image contributes to effective dialogue between them. 

We render the following services:

Development of PR activity program: 

  PR activity – measures to expand the information field of the company, formation of consumers' loyalty, increase of brand awareness.

It includes the following:

• analysis of the existing information field of the company;  
• preparation of propositions to increase the PR-activity;
• composition of calendar plan;  
• о definition of total and monthly budgets; 
• program implementation; 
• report of fulfilled works and expected results.

For this purpose:

• we create a press kit of the company, that is standard information about the company's activity in format suitable for mass media; ;
• we send press releases, perform the work regarding monitoring and analysis of publications;
• we conduct briefings, press conferences, press tours and other PR events;
• we arrange interviews in business and special mass media.

 PR support of participation in special events   

•  monitoring of offers and recommendation of the most suitable for the client;
• inclusion of the client company into the number of participants;
• distribution of press releases, provision of publications in mass media;
• solution of organizational issues, design and manufacture of exhibition booths;
• invitation of special guests;
• preparation and conduction of presentation and press conferences (including preparation of run-downs for speeches of the client company speakers, preparation for meeting with journalists).

   Copywriting 

Copywriting is an art to bring our ideas to the consumer orally or in writing. 
To achieve interesting expression of ideas we may use assistance of PR professionals. To write brightly and convincingly – it is exactly what they can do the best.

Our copywriting services:

• elaboration of company's resume and short life descriptions of its managers;
• creation of press releases, articles, market reviews etc.;
• writing of texts of public speeches of managers, preparation of comments;
• writing of texts for company's leaflets;
• preparation of materials for the site;
• writing of congratulation texts etc.